- Tana Mongeau said she turned down a $2 million sponsorship deal from drinks company Bang Energy.
- In a 17-minute video, she said they originally approached her with $1.1 million, then upped it to $2 million, but she and her manager decided not to take it.
- She said that the CEO wanted her to advertise the company for six months, and tell people to follow him in Instagram posts.
- “I never want to be that girl on Instagram, like, ‘Hehe, the sunrise was so pretty today, follow the Bang Energy CEO,'” Mongeau said.
- She also said she didn’t want to compromise on who she is for money. “If I was just in it for the money, I’d be making slime and never swearing,” she said.
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YouTuber Tana Mongeau told her subscribers that she turned down a $2 million sponsorship deal from the drink company Bang Energy.
In a 17-minute lingerie haul video, Mongeau explained that Bang Energy, a drinks company that also sponsors the videos of young influencer Danielle Cohn, originally approached her with a deal of $1.1 million. In return, Mongeau would have to advertise the drink in her videos and Instagram posts for the remainder of 2016, which at the time was about six months.
She said the CEO also added a clause to the contract that required her to make Instagram posts telling people to follow him. After much deliberation, Mongeau and her manager Jordan Worona turned the deal down, even when they increased the offer to $2 million.
“I never want to be that girl on Instagram, like, ‘Hehe, the sunrise was so pretty today, follow the Bang Energy CEO,'” Mongeau said. “It’s not me. Jordan and I spent two weeks contemplating this $2 million deal.”
She also used the example to explain how she doesn’t just make YouTube videos for the money.
“If I was just in it for the money, I’d be making slime and never swearing,” she said.
She added that she was “cripplingly demonetized” and “unpaid” from YouTube, because her content is not ad-friendly
Referencing the recent David Dobrik interview with Men’s Health, where he said his earnings from YouTube went from $275,000 a month to under $2,000 after the “Adpocalypse” — when many advertisers pull their sponsorships from the platform in early 2017 — she said she should talk about this side of her career more often.
At the end of the video, which was sponsored by lingerie brand Lounge Underwear, Mongeau said she’s said no to the majority of companies that approach her.
“2019 was such a year of the online community kind of finally getting smart,” she said. “I feel like back in the day the viewer wasn’t as smart to what a brand deal actually was … 2019 has really become the year, especially on YouTube, of authenticity winning.”
Bang Energy did not immediately respond to Insider’s request for comment.