Surprise! Taylor Swift has released overnight, one she wrote and recorded entirely in isolation.
“Folklore” is Swift’s eighth studio album. The pop titan announced its sudden release on Twitter on Thursday morning.
“Most of the things I had planned this summer didn’t end up happening,” she wrote, likely referencing her canceled tour for her August 2019 album, “Lover.” “But there is something I hadn’t planned on that DID happen.”
Apparently, that thing was “Folklore,” an album Swift said she’s “poured all of [her] whims, dreams, fears and musings into.” She wrote and recorded the whole thing in isolation, she said, but she had help from cowriters like Bon Iver, the Grammy Award-winning indie crooner, and the prolific producer, songwriter and frequent Swift collaborator Jack Antonoff.
Gone are the days of Swift’s usual album release tactics — weeks of hinting and countdown clocks, Instagram scrubbing and the theorizing among diehard fans. Less than one year ago, Swift released “Lover” with many of those tactics, including changing her Instagram color scheme and teasing song titles in magazine covers. But the world she released “Lover” into in August 2019 looks quite different now.
“Before this year I probably would’ve overthought when to release music at the ‘perfect’ time, but the times we’re iving in keep reminding me tht nothing is guaranteed,” she wrote. “My gut is telling me that if you make something you love, you should just put it out into the world. That side of uncertainty I can get on board with.”
Swift has stayed semi-quiet in 2020 since the release of her Netflix documentary, “Miss Americana,” in January. On Thursday night, though, she kicked off the album’s release with the music video premiere of “Cardigan,” a new song Swift said also wrote and directed the music video for.
Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point). Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant. Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with. Love you guys so much ♥️
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