Liz Goodwin moves over from Glassnote Entertainment to join frontline Warner label as GM. Max Lutkin promoted to head of marketing.
LONDON – It’s all change again at Atlantic Records U.K., where Liz Goodwin is set to replace Katie White as general manager of the frontline Warner label, home to Ed Sheeran, Stormzy and Rita Ora.
White joined Atlantic from Vice Media in September 2018. During her time at the label, she helped deliver Ed Sheeran’s No. 6 Collaborations Project, as well records by Marina, James Blunt and Kojey Radical. She leaves Atlantic in the summer, announced Warner Music, but will continue to act as a strategic advisor.
Goodwin takes over the reins later this month, joining the major from Glassnote Entertainment, where she was U.K. managing director and worked on campaigns for Childish Gambino, Dylan Cartlidge, Half Moon Run, Mosa Wild, and Jade Bird.
Reporting to label co-presidents Briony Turner and Ed Howard, Goodwin will be responsible for overseeing the long-term career strategy for Atlantic U.K.’s roster, working closely with marketing, digital and creative teams to deliver successful campaigns for the label’s domestic and international acts.
Meanwhile, long-term Atlantic employee Max Lutkin has been promoted to head of marketing and marketing director Callum Caulfield has left the company.
The senior management reshuffle comes six months after Ben Cook stepped down as label president of the following disciplinary action over him dressing up as a member of Run DMC at a party.
Shortly after Cook’s high-profile exit, Turner and Howard were upped to co-presidents. Commenting on the latest organizational changes, they said both appointments strengthened Atlantic’s U.K. label offering.
“Over the past two decades, Liz has played a central role in developing the careers of some of the most important and influential artists of our era,” said Howard and Turner in a statement. “Her strategic expertise, combined with her wealth of experience across a broad range of genres, make her a fantastic addition to our senior leadership team.”
The co-presidents also praised Lutkin for his “well-deserved promotion,” and said he “brings invaluable experience and deep knowledge to his new post.”
“Atlantic’s philosophy of artist first, combined with innovation, creativity and passion is central to every aspect of the work we do,” said Lutkin, who joined Atlantic a decade ago and is credited with playing a key role in U.K. campaigns for Death Cab for Cutie, Janelle Monae, Jess Glynne and Skrillex, among others.
Goodwin’s career in the music industry started at ZTT Records in 2000, before moving to Polydor Records a year later, rising to head of campaign strategy. She was appointed U.K. managing director at Glassnote Entertainment in 2016.
“I’ve always admired the incredible team and world-class roster of artists at Atlantic,” said Goodwin, “and I’m delighted to be joining the label at such an exciting time for the company.”